Transform generational conflict into valuable business results

Traditionalists, Baby Boomers, Gen Xers, Millennials -- the workforce is comprised of four generations with vastly different work styles and priorities. The synergy created by such diversity can drive organizations to new levels of success, but failure to integrate it can hamper business development and profitability.

The free Generational Advantage workshop at Penn State Abington on Friday, May 18, offers solutions to employers seeking to engage veteran employees with younger workers who often prize technology, creativity and flexibility.

“According to a recent poll, about 25 percent of human resource professionals reported substantial levels of intergenerational conflict. Human resource and training and development professionals, in particular, need clear strategies to integrate generations in their organizations,” workshop facilitator Ross Brinkert said.

“The Generational Advantage is intended to provide a new perspective and practical tools so professionals can grasp the connection between fundamentals such as workforce engagement, traditional diversity issues, and bottom line performance,” he continued.

Brinkert, assistant professor of corporate communication at Abington, is the author of the book "Conflict Coaching," which focuses on building understanding and communication in interpersonal and organizational conflict. He is experienced as a coach in wide variety of settings, including Fortune 100 companies, and as an organizational development professional.

The 90-minute program begins at 8:30 a.m. in the Lares Building Banquet Room on the Abington campus. For more information or to register, go to This program is a mission of the Abington Center for Intercultural Leadership and Communication and is presented by Abington Continuing Education.

For more information about customized Workforce Solutions training for your organization, contact Penn State Abington’s Continuing Education representative Kena Sears at 215-881-7388 or [email protected].