Jacklin Rhoads, Class of 2008
Jacklin Rhoads serves as the director of public affairs and marketing for the Office of Pennsylvania Governor Josh Shapiro, overseeing local, regional, and federal engagement with officials, stakeholders, and the public. She manages all marketing and paid media campaigns for Commonwealth agencies including the Visit Pennsylvania brand. Ms. Rhoads brings more than a decade of high-impact marketing, communications, and consumer relations experience to this role.
Ms. Rhoads served as communications director for the Pennsylvania Office of the Attorney General (OAG) from 2019 to 2023. While at OAG, she was responsible for creating and directing the execution of the office’s communications plan, including media relations, digital marketing, multimedia, and the agency's website. She worked with then-Attorney General Shapiro to bring the office’s work to the forefront, from the fight for democracy in 2020 to combating violence and the opioid epidemic.
From 2015 to 2019, Ms. Rhoads served as deputy communications director for U.S. Sen. Bob Casey of Pennsylvania. In her time on Capitol Hill, she elevated and transformed the senator’s profile at a critical time for Pennsylvanians and the country. With transparency and diligence, Ms. Rhoads built relationships of trust with state and national media, all while expanding the office’s capacity for creative storytelling and direct marketing to constituents.
Before her years in government service, Ms. Rhoads was the director of public relations for a boutique communications and brand management firm, Cashman & Associates, in her hometown of Philadelphia. She represented clients including the Atlantic City Alliance, former Pennsylvania Gov. Ed Rendell, Shake Shack, Kimpton Hotels, and STARR Restaurants.
Ms. Rhoads graduated from Penn State Abington in 2008 with a bachelor’s degree in English. She was elected to multiple offices in student government including senior class president, and she served as an orientation leader and research assistant.