Digital Marketing Dual Certification

Become dually-certified through the American Marketing Association and the Digital Marketing Institute with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Digital Marketing Course Overview

Gain the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. With this dual certification in digital marketing, students will be prepared to create a cohesive, effective, online marketing strategy. Certified professionals will gain the confidence needed to develop and steer a revenue-generating digital marketing strategy for companies of any size. An internationally-recognized, certified professional badge will be available for display on LinkedIn.

See the Digital Marketing Professional Brochure

Digital Marketing Program Scope and Sequence

Earn two, internationally-recognized certifications by mastering the main concepts, techniques, and skills required to develop, plan, and implement an effective digital marketing strategy. Through a hands-on learning experience that includes dynamic video presentations and practical learning activities, students will be able to demonstrate a strong foundation in digital marketing.

This thirty-hour, self-paced, online course contains ten modules providing in-depth coverage of all of the key disciplines required for best practice digital marketing.

  • Digital Marketing Foundations
  • Website Optimization
  • Content Marketing
  • Social Media Marketing
  • SEO
  • Paid Search
  • Display and Video Advertising
  • Email Marketing
  • Analytics
  • Digital Strategy

Upon successful completion of a three-hour, computer-based examination taken at a Pearson Vue testing center, candidates will be awarded the world’s most widely-recognized digital marketing certifications.

Digital Marketing Course Objectives

By the end of this program, students will be able to:

  • Increase their website’s visibility through search engine optimization techniques
  • Drive qualified traffic to their website through pay-per-click advertising
  • Execute digital display campaigns
  • Capture, segment, and manage email subscribers in order to plan and execute a successful email marketing campaign
  • Use suitable social media channels for different business goals and objectives
  • Measure and optimize your social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business

Who Should Attend

  • Marketing Managers, Marketing Executives, Senior Management
  • IT Managers
  • Small business owners
  • Those with responsibility for developing or implementing an online marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing